The Importance of ‘Self-Branding’

It goes without saying that we all want to make the best impression possible on the people we meet. Especially those of us searching for the career of our dreams. I’m talking to all of you aspiring models, make-up artists, stylists, photographers out there. As shallow as it sounds, reputation matters. A LOT.

This has never been truer than in the twenty-first century when we have a far-reaching presence that exists wholly online in our Facebook Pages, Linkedin Profiles, Twitter Feeds and blog posts. Our careers aren’t just based on making good impressions at interviews anymore. Oh no, to even get ourselves anywhere near an interview room takes hard work and here at Boon Models (one of the top up-and-coming modeling agencies in New York) we want to help you in any way we can. You guys are, after all, the future of the fashion industry!

So what do we mean we say ‘self-branding’? This is basically about defining your online presence and outlining specifically ‘who’ and ‘what’ you are. In other words, what do you want to stand out about yourself to potential employers? Or even to the followers that you’re trying to build up via your blog or website? We are all playing a role in life and if you want to get ahead it is time to take up yours properly in whichever path you’ve chosen, whether this be ‘the next top model’, ‘next big stylist to the stars’ or ‘photographer extraordinaire’.

This may sound like a bit of a minefield but it is important that you always begin with the basics. This being your profile picture and bio (an easy to read condensed description of yourself). Choosing your picture shouldn’t be too difficult if you take the right approach and steer clear of anything that would make you look like a party animal that’s never going to meet deadlines or get any work done. So maybe save the drunken selfies to show to your friends at a later date because employers simply aren’t interested. On the other hand, you don’t want to appear like you wouldn’t be fun to work with, so our advice is to opt for a well-presented picture that shows you smiling directly at the camera.

Next up is the bio (or biography if you will) in which you should decide what your unique selling points are. You should aim to sum this up in less than three lines because you will have plenty of time to elaborate at a later stage and you don’t want people to get bored. When thinking about what to write in your bio you should consider the following points:

  • What makes you unique?
  • What are your values and work ethics?
  • When people compliment you, what do they say?
  • What do you consider your strengths?
  • What are you truly passionate about?

We are not suggesting that you should write an essay on all of these points but perhaps start by making notes and picking out what you think stands out as your best qualities.

Once you have decided how to define yourself and written a short and snappy bio, try and make sure that this concept is consistent throughout all of your social media accounts. A great way to test this is to Google yourself and see what comes up. This probably wont work for all of you as there are a lot of names out there of people doing the same thing as you, but once you eventually find your accounts try and view them as a potential employer and make the necessary changes if you don’t feel you’re selling yourself in the right way.

You’d be surprised how much good you can do by simply honing in on your own personal brand. Many of the main modeling agencies in Washington DC, NYC and Tampa are advising their clients to take a good hard look at their social outlook and brand because models in this day and age are racking up millions of followers, giving them all the more power and influence.

So go forth and prosper. We can’t wait to see you on the top ranking of Google very soon.

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